Brand Identity Design

Gimbap Go-Go

A modern brand identity system for a fast-casual Korean restaurant, transforming traditional gimbap into an approachable dining experience through strategic design thinking.

Role

Brand Designer

3 days

Sep - Dec 2024

Tools

Adobe Photoshop
Adobe Illustrator

Problem/Challenge

Make traditional Korean food more welcoming to everyone, while creating a modern brand that appeals to both Korean food lovers and first-time customers.

Process

Created a clean, circular logo inspired by a gimbap cross-section. The four colored sections represent the “Build Your Own Roll” concept, where customers choose four ingredients for their perfect gimbap.

Final Outcomes

Delivered a complete brand package including a dynamic logo system, intuitive menu design, and cohesive visual language that brings the joy of Korean cuisine to life.