Look and Line Logo Deisgn
ROLE
Designer
CLIENT
Look and Line E-Commerce
YEAR
2024
Designer
Look and Line E-Commerce
2024
The client Look and Line is preparing to launch a new women's apparel and accessories e-commerce store that will sell modern, on-trend styles targeted at young women. They aim to provide confidence-boosting pieces that fit well and complement their customer's shape.
The client has requested a logo design that is neat and modern to align with the stylish clothes collections. As a female-focused fashion brand, they want soft colors that also remain to fit well with every season's apparel. The logo should seamlessly integrate the name “Look and Line” along with their tagline statement “Line Up Your Style”
The current logo is just black text and does not reflect the feminine essence of the brand or align with the stylish aesthetics of their apparel offerings. A new logo is needed to capture the brand identity through visual design and help differentiate Look and Line.
- Modern yet feminine style vibe
- Maintain a clean and simple aesthetic for versatility
- Utilize soft colors and design elements to seem inviting
The logo design process involved creating two logo options to suit different branding needs—one horizontal version for banners and one stacked version for thumbnails. The banner logo incorporates the brand's slogan "Line Up Your Style" for maximum impact. The thumbnail logo adopts a more compact orientation allowing it to be flexible for constrained social media spaces and small profile pictures.
